A sustainability strategy and
green tech commercialization firm
We embed sustainability into
your organization's DNA
About
The Good Fuel Group provides its clients with the tools to ensure long-term profitable growth and value creation for all stakeholders
Our Mission
Our mission is to support companies on their transformation from a model of extraction, exploitation and paralysis to one of abundance, hope and action! Accelerating the adoption of regenerative business.
Our Story
This a crucial decade for humanity. The choices we make now will have a profound impact on the lifestyle of future generations. As parents of young children we owe it to them to leave this world a better place than when we came into it. After successful corporate careers and understanding the vital role that business plays in shaping our world, it became clear to us where we could have the most impact … and so the Good Fuel Group was born.
Who We Are
The founding partners are commercial operators with a track record of embedding sustainability into large matrixed organizations. We understand that your business strategy and sustainability strategy need to be aligned and integrated to ensure success.
We know firsthand that businesses can be both a force for good and financially successful. In fact, one leads to the other. By doing things right, we create healthy environments that can survive and thrive for the long term. We work with clients to deliver regenerative solutions that challenge incumbent systems, contributing to NetZero and a more equitable world.
Hamish Jacobs
Co-Founder
Fergus Graham
Co-Founder
What We Do
Sustainability Advisory
The Twelve Step Process
Strategy and Governance
Environmental and Social Value Chain Impact
Conduct life cycle assessments and map the material and business flows across the value chain, identifying environmental and social impacts associated with each stage of the value chain.
Materiality Assessment
Prioritize impacts based on the company’s level of control and accountability and degree of stakeholder concern.
Vision and Ambition
Work with the senior leadership team and other key internal stakeholders to co-create the vision and define the level of ambition, ensuring that this is aligned with the overall business strategy.
Measurement, Management, and Reporting
Develop and align the KBIs needed to manage the business and implement data measurement and management systems. This data will be fed into dashboards and reports. Assess resourcing needs and aligned incentives with outcomes. Integrate sustainability into the strategic planning process. Develop an overall goal by pillar and then break these down into SMART objectives and Science Based Targets.
Competitor Benchmarking
Conduct competitive analysis and work with external stakeholders to understand how ambitions compare to the market.
Change Management
Identify External Partners for Success
Develop relationships with NGOs, academic institutions, Government, startups (as appropriate). Develop external communications materials.
Amplify through our Suppliers
Amplify through our Customers
Showcase the great work that is being done around sustainability to gain a competitive advantage. Share best practices and learnings to develop a true partnership.
Best Practice Benchmarking
Hold best practice sharing forums within the organization to educate all and accelerate adoption.
Reporting
Developing an annual sustainability report in line with the chosen reporting standard (GRI4, SABS etc).
Why we are different
Venture
Key services include
Strategic development
- Assisting in generating the Company’s corporate and business development strategy;
- Assisting the Company in developing a Business Plan;
- Supporting the Company in managing external resources that may be required to assist development of the corporate and business development strategy.
- Facilitating the Company’s introduction to, and engagement with, key individuals and companies, including but not limited to decision makers amongst prospective customers and investors, globally;
Capital raising
Stage 1 – Analysis: assisting the Company in analyzing preparedness to secure a strategic partner;
Stage 2 – Synthesis: assisting the Company in formulating a strategy for any partnership, to be approved by the Board of Directors of the Company;
Stage 3 – Implementation: assisting the Company in implementing the partnership strategy and managing the process, including assisting the Company with:
i. The development of a financial model and valuation report to support investor due diligence investigations;
preparing marketing materials, including but not limited to a Teaser Document, (pre-NDA) Investor Presentation, and (post-NDA) Management Presentation;
ii. Preparing briefing materials and scoping due diligence documentation;
iii. Identifying and screening prospective investors;
iv. Engaging with prospective investors; and
v. egotiating term sheets and long-form equity investment documentation.
Sustainability Delivered
Contact Us
Good Fuel has offices in the U.S, Hong Kong and the UK